WEEK XII - July 24 - 26

WEEK XII

July 24

The Imperfect Produce Movement

‘Naturally imperfect’ produce finds a home at select Loblaw stores" Global News March 25, 2015

Loblaws' 'Naturally Imperfect' Produce Line Will Sell At A Discount. The Huffington Post, March 2015

Loblaw’s ‘ugly’ food line provides big savings. Moneysence, March 2015

Nothing perfect about imperfect produce plan: Farmer. Toronto Sun, March 2015

I believe it is a great idea. I think it will educate consumers on the imperfect, uncontrollable  and unpredictable ways of the natural wold, it will lower their false expectations, and by doing so, it will make farmers' lives a little bit easier. Farmers say that consumers have been too spoiled over the last decades. The still live painting of the past display an array of imperfect fruit, in those time, fruit was not ready available as it is today and it was cherished no matter what.

Italian artist Caravaggio (1573-1610) went against the idea of painting the fruit aesthetically perfect, standing ideal, and instead focused on realism by placing imperfect pieces of fruit within his composition. The apples have been tarnished due bruising and to the holes seen on their surfaces from worms. The leaves that have been scattered throughout the arrangement have been depicted to represent varying stages of decay (Still life Painting in the Baroque period. The Utah Museum of Fine Arts. Selected. University of Utah, 1997. Web)